You’re A CEO, Not A Bean Counter. We Fix That.

Most growth companies need CFO-level capability before they can afford a full-time CFO. We close that gap – integrating strategy, finance, and execution so growth doesn’t break your business.

Book Your Financial Health Assessment

Basic $3,997 / month

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Every growth company hits a predictable inflection point.

✓Revenue increases.

✓Operations expand.

✓Headcount increases.

✗But financial management systems stay frozen at an earlier stage.

We call this the management gap – and ignoring it costs business owners millions.

Every growth company hits a predictable inflection point.

✓Revenue increases.

✓Operations expand.

✓Headcount increases.

✗But financial management systems stay frozen at an earlier stage.

We call this the management gap – and ignoring it costs business owners millions.

Every growth company hits a predictable inflection point.

✓Revenue increases.

✓Operations expand.

✓Headcount increases.

✗But financial management systems stay frozen at an earlier stage.

We call this the management gap – and ignoring it costs business owners millions.

The management gap doesn’t announce itself. It manifests as four interconnected symptoms that compound over time:

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What Happens Now

Your responses are being analysed against our Value Creation framework – the same methodology we use to diagnose and solve issues in the companies that we work for.

Here’s your timeline:

Within 24 hours: We will complete a detailed analysis of your situation, identifying:

Which areas of your business need immediate attention
The financial impact of addressing these gaps
The possible solutions to improve these problem areas

Within 2-3 business days: We’ll email you a personalised assessment summary.

If you wish, you can call us about your report: If you have questions about your report you can email us to schedule a 30-minute debriefing call. We’ll walk through findings, answer questions, and recommend next steps. No sales pressure – just clarity about what’s broken and what to do next.

Why This Matters

You didn’t fill out this assessment because everything was perfect. You did it because something doesn’t feel right – unpredictable cash flow, decisions becoming harder to make, or you sensed you were missing something.

Here’s what we know: Most founders wait too long to address financial management gaps.

The longer you wait:

Cash gets trapped longer (costing you liquidity)
Decisions are no better than guesses (costing you capital)
Growth becomes chaotic (costing you valuation)

The best time to build financial capability was 6 months ago. The second-best time is now – call with us.

Stage 1: Cash Disconnects from Revenue

What you see: Revenue grows 40%, but cash feels tighter. Payroll gets stressful. “Profitable on paper” doesn’t match reality.

What’s actually happening: Working capital requirements scale faster than collections. No one modelled how growth consumes cash before generating it.

The cost: You make defensive decisions that slow growth unnecessarily.

Stage 2: Profitability Becomes Invisible

What you see: Some months feel harder than others. Some customers drain resources. Profitability feels fuzzy.

What’s actually happening: No product/customer/channel-level profitability analysis. Aggregated numbers mask value destroyers.

The cost: You may be scaling the least profitable segment fastest.

Stage 3: Decisions Move Faster Than the Financial Data

What you see: Bigger decisions… but late, high-level, or unreliable financial info.

What’s actually happening: Reporting was built for compliance, not decision-making.

The cost: Major decisions rely on gut, not analysis — and mistakes show up months later.

Stage 4: Strategy Operates in a Vacuum

What you see: Targets and expansion plans without clear financial backing. “Can we afford this?” gets vague answers.

What’s actually happening: No scenario modelling or capital budgeting frameworks.

The cost: Strategic pivots become emergency responses instead of deliberate choices.

The Compounding Effect
These four symptoms don’t operate independently. They cascade:
Cash invisibility → forces reactive decision-making → which misallocates resources → which funds unprofitable activities → which further strains cash → which prevents strategic investment → which limits growth options.
By the time most founders recognise the pattern, they’ve been operating inside it for 12–24 months. Value has already leaked.

H2: How Fractional CFO Services Close the Gap

H3: Financial Management That Prioritises Cash, Not Just Profit

H3: Strategic Planning Backed by Scenario Modelling

H3: Execution Support Built for Scaling Companies

What You Gain With a Virtual CFO

Cash Visibility

Know your exact cash position and runway. Payroll and growth planning become predictable, not stressful.

Solves: Stage 1 gap

Data-Driven Decisions

Financial information arrives in time to inform decisions. You make bigger bets with more confidence, not less.

Solves: Stage 3 gap

Proactive Planning

Strategic plans are stress-tested against financial constraints before execution. Growth investments have financial foundation.

Solves: Stage 4 gap

Exit Readiness

Valuation-ready financials 24 months before you need them. When exit time comes, you capture maximum value

Solves: Value realisation

Strategic Capital Allocation

Know exactly which customers, products, and channels make money – and which destroy value. Resources flow to what works.

Solves: Stage 2 gap

Professional Execution

Financial processes work without you. Board meetings where numbers support strategy. You focus on growth, not spreadsheets.

Solves: All stages

What You Gain With a Virtual CFO

Cash Visibility

Know your exact cash position and runway. Payroll and growth planning become predictable, not stressful.

Solves: Stage 1 gap

Proactive Planning

Strategic plans are stress-tested against financial constraints before execution. Growth investments have financial foundation.

Solves: Stage 4 gap

Strategic Capital Allocation

Know exactly which customers, products, and channels make money – and which destroy value. Resources flow to what works.

Solves: Stage 2 gap

Professional Execution

Financial processes work without you. Board meetings where numbers support strategy. You focus on growth, not spreadsheets.

Solves: All stages

Data-Driven Decisions

Financial information arrives in time to inform decisions. You make bigger bets with more confidence, not less.

Solves: Stage 3 gap

Exit Readiness

Valuation-ready financials 24 months before you need them. When exit time comes, you capture maximum value

Solves: Value realisation

Every growth company hits a predictable inflection point.

H2: Virtual CFO Service PackageS

H3: Growth Accelerator — Virtual CFO for Businesses $1M–$5M

H3: Scale Accelerator — Virtual CFO for Companies $5M–$25M

H3: Exit Accelerator — CFO Leadership for 18–24 Month Exits

H2: Case Studies: How We Help Companies Scale

H2: Book Your Financial Health Assessment

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