About Us.
The marketplace is increasingly complex, with businesses facing rapid changes, competitive pressures, and critical strategic decisions. Growth-stage companies need guidance to navigate these challenges, understand their true value, and make informed decisions for growth and success.
What We Do
We help growth-stage businesses that have outgrown basic bookkeeping access the financial information they need to scale with confidence. That means identifying value drivers, exposing what truly propels profit and cash flow, and turning raw numbers into strategic insight so business leaders can make better decisions and maximise enterprise value.
Who We Work With
We work with founder-led startups (pre-revenue) and growth companies ($2M–$50M revenue) that are:
- Experiencing the strain of rapid growth or increased complexity
- Preparing for capital raising, acquisitions, or exit
- Tired of making major decisions on gut feel rather than clear financial insight
Our clients value data-driven decision making and recognise that “good enough” finance is now a constraint on their next stage of success.
How We Do It
We operate as a strategic, virtual CFO for our client’s companies. Using a structured value-creation framework (Create → Measure → Enhance → Realise), we:
- Build and refine financial models that reflect operational reality
- Design dashboards and reporting that support decisions, not just compliance
- Run scenarios to test growth options before you commit capital
Engagements are delivered primarily remotely for efficiency, with structured weekly and monthly client contact that fits your leadership rhythm.
Why It Matters
When you understand your true economic engine, profit drivers, cash dynamics, and competitive position, you can:
- Allocate capital to the right products, customers, and markets
- Anticipate cash pressure instead of reacting to it
- Enter funding, M&A, or succession processes prepared – not scrambling
The result is growth that increases enterprise value instead of simply increasing complexity.
What Makes Us Different
Our approach is built on real operating experience, not theory. Managing Director Doug Swanborough has:
- Served as CFO for two early-stage technology companies, implementing the same value-focused disciplines we now deploy for clients
- Led turnaround and restructuring projects as CFO of companies under acute cash and performance pressure (manufacturing, mining services & retail)
- Investigated complex financial matters as a Queensland Police Fraud Squad detective, bringing forensic discipline and scepticism to every analysis
This combination – hands-on CFO experience, turnaround discipline, and forensic investigation – means you get advice that is strategic, implementable, and grounded in how value is actually created, measured, enhanced, and realised in real companies.